Dear Reader,
In tough times tough decisions pave the path.
In, How to climb down the Advertising Tiger! at "GEMS OF MANAGING", it is different as you woudl read in the article;
In a world where there is too much to do and too little to earn the ad spends have come to assume a form of notoriety and even vulgarity in some instances.
The only way around is- try touching base with basics of business.
Peter Drucker once said: There are only two things a company should be doing, Innovation and Marketing. While Innovation involves R & D orientation and commitment, Marketing automatically emerges a subject worthy of top management's attention. And through top management may also provide direction to R & D efforts with the organization
For the detailed article read on at;
http://nsos-gems.blogspot.com/
Happy Reading ,
Regards,
Prasad.
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